TAN Bee Lay PMP

Masters of Science Information Systems, University of Brighton (UK)
Bachelor of Science, National University of Singapore
Project Management Professional (PMP) Certified

Bee Lay has distinguished herself as an outstanding and sought after consultant in the last 20 years.

On her client list in both private and government sectors spanning different countries and industries include Overseas United Bank (Asia), StarHub (Asia), Credit Suisse, Singapore Mass Rapid Transit (SMRT), British Airports Authorities (BAA). Her personal work and residential experience are in the USA, UK, China and ASEAN countries.

In her years with Arthur Andersen Business Consulting, she had led initiatives on customer strategy, customer relationship management (CRM), business process re-engineering, and IT software development project management for various blue chip companies. Bee Lay’s passion and work earned her the prestigious “Passion for Innovation” award from StarHub. A certified PMP project practitioner, she has also overseen local numerous project management of different scale and in different countries.

Bee Lay co-founded independent consultants 1920 (i1920) and won new clients with experience, capabilities, expertise , professionalism and attention to details. She was instrumental in delivering large scale projects for the Land Transport Authority, SingTel and led the team at i1920 in the completion of numerous projects. Her relentless focus on delivering customer needs and value-adding to their processes has enabled the client list at i1920 to grow through client referrals.

Bee Lay is fluent in English and Chinese.

Lu-Ann ONG

Med in Philosophy, University Of Cambridge (UK)
Masters in Mass Communications, Nanyang Technological University
Graduate Diploma in Marketing, Chartered Institute of Marketing, UK
Bachelor of Arts, National University of Singapore

Lu-Ann has 18 years experience in journalism, advertising, branding, marketing and communications in Asia, UK and USA. In the last decade, she has held senior management positions across industries and continents.

She started her career as a Broadcast Journalist and Producer for English News and Current Affairs before making a career switch to Marketing and Branding. Lu-Ann was Regional Marketing Manager at Cambridge University Press based in Singapore and responsible for Asia, Head of Marketing at MRC geneservice; a business unit of the UK Medical Research Council based in Cambridge (UK), Vice-President of Abex Inc. based in UK, before returning to Asia to take up a positions as Regional Managing Director of Brandz Consulting. She was until late 2006, Director of Corporate Affairs at Temasek Holdings in Singapore before she co-founded independent consultants 1920 (i1920)

Lu-Ann has experience consulting in education, finance, telecommunications, retail, exhibition, hospitality, public services, VWOS. She also acts as a confidential advisor to a few companies and is a frequent invited trainer, facilitator and speaker to business forums, events and company workshops.

In her spare time, she lectures at tertiary institutions and contributes widely to areas of academic research by publishing in journals in the areas of marketing, branding, advertising and integrated communications. Her works are published in journals by the University of Hong Kong.

Lu-Ann is fluent in English and Chinese.

Greg TING

Bachelor of Arts in Communications, (Hons) NTU, Singapore

Greg has 15 years experience of public relations and communications experience, the bulk of it were with international agencies – Hill and Knowlton, Fleishman-Hillard and Grayling Asia – where he represented clients across a sector of industries such as, financial, education, automotive, technology, energy, supply chain management and aviation.

On his list of clients include Aquent, BodyWorlds exhibition, Bridgestone, CFA Institute, Conergy, Cummins Power Generation, Delphi Automotive Systems, Emirates Bank, EPSON, Estetica Beauty, Financial Times, GlobalTRONICS exhibition, Institute of Systems Science, Mitsui Sumitomo Insurance Group, Orgo Bar & Restaurant etc etc.

Greg is always actively engaged in the entire spectrum of communications activities - media relations and events such as product launches and roadshows, to change management, crisis and issues management, internal communications, and customer and media audits.

He is especially familiar with strategising and implementing integrated communications programmes and has extensive experience in co-ordinating regional communications programmes across Asia Pacific.

Greg is fluent in English and Chinese.

Sera KUEK

Bachelor of Arts in Communications, Simon Fraser University, Canada
Member, Association of Image Consultants International (AICI)

Sera has 18 years experience in the Public Relations business.

She specialises in consumer public relations and have worked with clients such as
Disseta Spa, Floz Silk Beddings, Grohe, Toshiba, Singapore Repertory Theatre, Skin Doctors, Time International (Jakarta), Pinctada Pearls and WildAid amongst others. Her services for these clients include developing media plan & press kits, organising media conferences, managing interviews, new product launches, overseeing production of in-house magazine and customer loyalty activities. Besides preparing clients for media conferences, Sera also trains clients for television appearances and radio interviews.

In 2006, Sera was personally coached and certified by three of the eight Image Masters in the world - Lynne Marks (London Image Institute, USA), Carla Mathis (Body Beautiful, USA) and Christina Ong (ImageWorks Asia, Singapore). Sera now conducts training in: communication skills, business dressing & etiquette, wardrobe management, colour & style. Some of her clients include: Lunch Actually, Integrated Learning Systems, Amore Fitness Centre, Workforce Development Agency, Insight Asia, ACP Computers, CHIJ St. Nicholas and Nanyang Girls’ School.

Sera is a member of the Association of Image Consultants International (AICI). She serves as Vice-President of Communication for the South Asia-Singapore chapter from 2008 to 2009. Sera is fluent in English, Chinese and conversational Japanese.

Kenny ONG

Central Office of Information, United Kingdom (Grad Dip)
BA (Hons) NUS, Singapore

Kenny has more than 18 years of brand consultancy, strategic marketing and corporate communications expertise and experience.

He was the Director of Corporate Communications at Great Eastern Holdings and Project Director for Design Identity Systems at Addison Design Consultants (UK), and has created many reputed identity systems. Kenny is known for his ability to practice and share his know-how across numerous projects.

Kenny is passionate about marrying creative and marketing, especially in aspects of brand identity and packaging. His value add to clients is rooted in the development, sustenance and enhancement of effective branding systems through marketing and corporate communications that transpire at every interface between the company, its products and services, and their major stakeholders. and has worked on numerous projects across Asia.

He is especially familiar with the work ethics and nuances of South East Asian countries such as Malaysia, Indonesia, China Taiwan, Hong Kong, the Philippines and Thailand. Throughout his career, he has worked on government, corporate, retail, technology, telecommunications, banking, shipping, F&B and FMCG sectors.

Kenny is fluent in English, speaks and understands Chinese and some Malay.

Sheau CHAN

BA (Hons) Camberwell College of Arts, London
Diploma in Graphic Design Temasek Polytechnic, Singapore

Sheau has more than 15 years experience in the creative industry in various countries.

She has a decade of experience and proven skills as a designer. In the last five years, she has also been involved in projects both as a designer and creative head where she manages a team of designers, sets design briefs and directions, manages the studio and is involved in client and supplier liaison

Sheau started her career in London, and has since worked in Asia with a firm base in Thailand. Her key strengths are in the areas of creating corporate guidelines, developing branding system for an all rounded multi-disciplinary experience.

Among the larger projects she has worked on in signage and graphics are the Adelaide Wharf , Bangkok Mediplex in Bangkok, Bumiputra-Commerce Bank in Malaysia, NUS-Duke University Research Centre in Singapore. She also worked on Baileys Global Merchandising Toolkit, Johnnie Walker POS Catalogue and Label Toolkit (2008), Johnnie Walker Blue Label GTME Toolkit 2009 and Diageo (miscellaneous) between 2007 – 2010.

Sheau is fluent in English, Chinese and Cantonese and speaks conversational Thai.

Gavin GOO

Graduate (High Distinction) in Nanyang Academy of Fine Arts

Gavin has more than 15 years experience in the creative industry.

He began his advertising career at TBWA Fong Haque & Soh after graduating from Nanyang Academy of Fine Arts on a 3-year scholarship from the Design Centre, with high Distinction in Design and Graphic Applications. At TBWA, he honed his craft as an Art Director and worked on Caltex, DHL, Centrepoint properties, etc. The mix of global as well as regional brands that he worked on at TBWA proved fertile ground for his inquisitive and restless creative mind.

Later in his career, he rose to become Head of Creative Services at a regional advertising company. Gavin has produced award-winning visual identity and advertisements for Subway, CAAS, Jurong Town Corporation, Great Eastern Life and Del Monte.

Gavin is the proud recipient of a Bronze Award in the prestigious Creative Circle Award for his work on Caltex. He has also bagged an Honorable Mention Award in the I.D. Annual Design Review in 2006.

Gavin lives another life as an illustrator for children’s story books and also freelances at creative agencies. His creations have been published by regional publishers.

Gavin is fluent in English and Chinese.

Maura FOGARTY

Masters (International Affairs), Columbia University
Bachelor of Arts, Willamette University

Maura is one of Asia's most experienced business journalists. She has spent more than 15 years in financial news, working in New York, Hong Kong and Singapore, and hosted a range of financial markets programmes at CNBC Asia.

She was the presenter for CNBC Asia’s "Cash Flow" and "Capital Connection," both shows which she pioneered. She also anchored CNBC's weekly roundup program, "Asia Market Week”. In 2009, she was a finalist in the Best News Anchor category at the Asian Television Awards.

Maura has interviewed numerous CEOS and top business leaders aroung the world including George Soros, Steve Forbes, Sheldon Adelson, Lee Hsien Yang, Richard Li, Zhu Min and Zhang Xin. Her list of interviews also includes heads of states and cabinet members such Singapore Prime Minister Lee Hsien Loong, Thai Prime Minister Abhisit Vejjajiva, Philippine President Fidel Ramos, U.S. Secretary of State Condoleeza Rice and U.S. White House Advisor Larry Summers.

Maura’s journalism career has brought her in close contact with the world’s major business and financial stories. She covered the 2008-2009 Global Economic Crisis, the Dotcom Bubble Crash, the 9-11 attacks in the United States and the Asian Economic Crisis of 1997-1998. During her time at CNBC Asia, she also reported widely from the 2006 Thailand Coup, APEC Leaders' Summits, China's Communist Party leadership and National People's Congress meetings in Beijing.

Maura is fluent in English and French.

Sarah CHALMERS

MBA, ESCP-EAP European School of Management, Paris
BA (Hons) Law, University of Durham

Sarah has 25 years of experience in communications, management consulting, publishing, marketing and business development in Europe and Asia.

She has worked for multinationals Shell, PricewaterhouseCoopers and Reed Elsevier, and also in the IGO sector and NGOs.
 
A British national, Sarah has lived and worked overseas for the last 20 years in Paris, Hanoi, New Delhi, Brussels and Singapore where she takes on project work as a professional copywriter and editor, providing specialist writing services to businesses and public sector organisations that need high-quality communications and marketing. Among her long term and current clients are John Wiley & Sons where she edits a wide range of business books, including a recent title on family wealth management.

Sarah’s portfolio of clients range from SMEs to FTSE 100 Companies and cover a diverse range of industries. Working as part of their team, Sally helps save them time and money by creating powerful and compelling sales copy that boosts sales and their market visibility.

Sarah is fluent in English and French.

Jimmy TAN

Certified Extended DISC Consultant
Masters of Business Administration (NUS, Singapore)
Bachelor of Mathematics, NUS, Singapore

Jimmy has more than 20 years experience in facilitating organisational change.

He was the Senior Vice President (Head Human Capital) of Great Eastern Life Assurance for 11 years where he oversaw the makeover and transformation of the Human Capital function.

Jimmy was responsible for conceptualising, formulating and implementing strategic Human Capital interventions to enable Great Eastern to build a talent pool and to align staff career aspiration with the corporate objectives. These interventions were instrumental in inproving the annual staff satisfaction and engagement score from 75% to 86%. At Service Quality (SQ) Centre he consulted and provided training and facilitation services to leading MNCs like Proctor and Gamble and Marina Mandarin Hotel.

Jimmy was the Chairman of the Human Resource Committee in Life Insurance Association and is currently an Executive Committee member of the Adult Educator Network in WDA. The Singapore Human Resource Institute (SHRI) conferred him the Leading HR Executive Award in 2005 in recognition for his contributions to the profession.

Jimmy is also accredited in MBTI, DISC, FIBRO-B, BarOn EQ-I, CPI, ACTA and 7 Habits of Highly Effective People and lectures at tertiary educations when invited.

Jimmy is fluent in English and Chinese.

Denise CHEW

Bachelor of Science (Economics)
The London School of Economic, UK

Denise spent about 9 years with Accenture (formerly known as Andersen Consulting), one of the top 5 global global consulting firms.

Her experience spans multiple industries in large-scale enterprise transformation projects across the areas of Strategy, Business process, People and Technology where she specialised in Change Management. Denise was also Accenture’s Alliance Manager for Microsoft and Avanade (JV between Microsoft and Accenture) across Asia, acting as a liaison for Microsoft-based engagement. She was responsible for the Asian relationship, contractual commitments and metrics between all 3 companies, in accordance with global engagement principles.

Her work with MNCs, living experiences in the UK and on extended overseas postings (Jakarta and Kuala Lumpur) with clients and co-workers from different nationalities has garnered experience in dealing with cross-culture people and organisation issues.

Since January 2003, Denise has transitioned to another people-centred line of work where she instructs Yoga to individuals, groups and corporations, helping people from all walks of life to develop strong bodies and calm minds. A consultant at heart, she can be persuaded to take on selected projects for select clients.

Denise is fluent in English and Chinese.

Imelda TAN

BEng (Electronic and Electrical) (Hons), University of Surrey, UK

Imelda has more than 18 years experience in the IT industry the bulk of which was spent at Singapore Telecommunications (SingTel) where she obtained a scholarship for her undergraduate studies.

At Singtel where spent about 16 years, she managed many departmental legal, financial and administration alignments through re-organisations. Her web application (including usability) was chosen to be part of the Singapore National Internet Infrastructure (NII) showcase to the public.

More recently as a consultant, Imelda has done strategy level contemporary business research and Information Communication Technology (ICT) technical writing, for clients from various industries, including multi-national companies (MNCs) and Government-linked companies (GLCs).

She also earned her certified competencies from the Singapore National Infocomm Competency Framework (NICF) in business requirements analysis and process re-engineering and the Singapore Workforce Skills Qualifications (WSQ) Professional Diploma in Creative Entrepreneurship (PDCE).

Imelda started using the equivalent of on-line social media even before consumer Internet access was available in Singapore. A long-time fan of the Singapore arts, she has formal training in Western Classical music and Japanese language. She is active in the Singapore Arts scene where she attends and organises events to further the interest of Arts in Singapore.

Imelda is fluent in English, Japanese and some Chinese.

Edmund NG

Bachelor of Engineering & Science (Hons), University of Melbourne

Edmund has more than 8 years of experience in New Media particularly in the areas of Search Engine Marketing (SEM), Search Engine Optimisation (SEO), online marketing, social media marketing.

He has developed SEO and new media strategies with clients ranging from independent business owners to large MNC's such as Motorola, Singapore Airlines, De Beers Diamond Trading Company and Standard Chartered Bank. On the local front, he has achieved 1st page Google rankings for clients such as Mount Alvernia Hospital, CommGate, Fabulous Group, Bintan Resorts, Jurong Port, Red Prairie etc.

Edmund enjoys tracking hot trends and is also able to administer media monitoring platform via keywords, geo-targeting, source-selection and Boolean search methodology, provide on-site company training and consultation with decision makers across various corporate departments on their informational and research requirements.

Edmund is the proud recipient of numerous awards related to excellence. He spent 20 years in Australia, attending international schools and the University of Melbourne.

Edmund is an Australian PR and Singapore citizen who speaks fluent English, Chinese and German.

Jenny LAU

Bachelor of Arts in Business Information Technology (Hons), Coventry University

Jenny has 15 years experience – the first 5 in sales and in the last decade in aspects of Business Information Technologies. She is known for her ability to always complete projects with challenging tight deadline.

Jenny is particularly adept at web projects, customer/vendor-facing environments, having supported many companies project partners from Singapore, China, India, Indonesia. Her passion for keeping in pace with the new media and understanding of business issues also ensures that the websites she builds are always relevant and meets the client’s business objective.

The websites she has worked on include Temasek Polytechnic, DHL HR Intranet, Deloitte and Touche IPO System, MDIS, TCC, Vision 2 Engineering, Dream Solutions, Mount Alvernia Hospital, PSC, Top Seller, Lagoi Bay Bintan, VSC, i1920 and Chesney Real Estate which won the client an award in 2008 from CNBC Asia for the Best Real Estate Agency Website, Singapore.

Jenny prides herself on providing the highest levels of professionalism, project delivery, industry knowledge, confidentiality and integrity at all times.

Jenny speaks fluent English, Chinese and Bahasa Melayu.

Marcus HO

Dip in Info Technology Singapore Polytechnic

Marcus has more than 8 years experience with New Media.

He is the author of the national bestseller – ‘Secrets to Facebook Marketing – A 7-Step Formula to Generate More Leads and Profits from Facebook’, launched in Singapore and Malaysia.

Marcus is passionate about new media trends and developments. Dubbed the “No B.S. Social Media Evangelist”, Marcus works with brands and organisations to achieve their goals and objectives from social media with measurable results. His proven success and results makes him a sought after consultant in his field. His clients include Multi-National Corporations such as Qatar Airways and Wacoal, to emerging start-up entrepreneurs and even few government politicians.

Marcus is already a known speaker in numerous internet and social media events around the world. You can hear him speak at Social Media Week (Hong Kong) and AIG Tech Asia.

In his free time, Marcus also guest lectures at polytechnics and universities in Singapore on Web 2.0, inbound marketing and social media.

Marcus speaks fluent English and Chinese.

Marilyn TONG

Advanced Diploma in Multimedia,Singapore Polytechnic
Diploma in Business Administration, Majoring in Public Relations & Advertising, Singapore Polytechnic

Marilyn has been in the creative and media industry for 12 years to date, with experiences in branding, advertising, web & graphic design, internet marketing, search engine optimization and writing.

Her logo and brand designs have been published in 2 issues of the Asia Pacific Almanac alongside with designers from Countries such as Australia, New Zealand, Japan, Korea and UK, to name a few. A website that she designed has also won 2 web design awards and featured by many other websites.

Marilyn worked as a freelance writer during her school days before moving on to Saatchi Saatchi, a multinational advertising agency as an Account Executive. She soon realise her passion for design and worked as a designer and webmaster, where she developed an interest in search engine optimization and online marketing. Always eager to upgrade herself, Marilyn moved on to work for publishing houses, design firms as well as Lucasfilms Animation Singapore, the company famous for creating the Star Wars, holding positions such as Marketing Manager, Art Director to Creative Director.

During her free time, Marilyn writes articles for the Singapore Business Review website and a Japanese site for designers, CreNative.

With her all rounded creativity skills and experience in handling projects big and small, Marilyn will make sure all creatives are in line with the defined branding strategies.

Marilyn is fluent in English and Chinese. She is an associate Principal at i1920.

Her logo and brand designs have been published in 2 issues of the Asia Pacific Almanac alongside with designers from Countries such as Australia, New Zealand, Japan, Korea and UK, to name a few. A website that she designed has also won 2 web design awards and featured by many other websites.

Marilyn worked as a freelance writer during her school days before moving on to Saatchi Saatchi, a multinational advertising agency as an Account Executive. She soon realise her passion for design and worked as a designer and webmaster, where she developed an interest in search engine optimization and online marketing. Always eager to upgrade herself, Marilyn moved on to work for publishing houses, design firms as well as Lucasfilms Animation Singapore, the company famous for creating the Star Wars, holding positions such as Marketing Manager, Art Director to Creative Director.

During her free time, Marilyn writes articles for the Singapore Business Review website and a Japanese site for designers, CreNative.

With her all rounded creativity skills and experience in handling projects big and small, Marilyn will make sure all creatives are in line with the defined branding strategies.

Marilyn is fluent in English and Chinese. She is an associate Principal at i1920.

Simond CHEW

Bachelor of Design, RMIT University
Diploma in Graphic Design, Nanyang Academy of Fine Arts
Certificate in Printmaking, Nanyang Academy of Fine Arts

Simond has more than 20 years in the advertising creative industry in Asia.

Throughout his career, he has worked on Carrefour, HBO and Epson, Singtel, Citibank, APL, IBM, Tiger Beer, Mitsubishi Motors, KFC, Pizza Hut, Visa, Unicef, Suntec Convention Center, Haagen-Dazs and SIA, among others.

His creative works have been nominated and have won awards throughout his career with agencies BBDO, JWT Malaysia, Saatchi & Saatchi Singapore as Creative Group Head(Activation). He was part of the core team on Nestle Ice Cream, Ford Motors, HSBC, Great Eastern Insurance and Hi-5 Bread during which he helped with new business wins for Great Eastern Insurance, Extra Joss Energy Drink and Tourism Malaysia.

Above everything else, Simond is always looking for ideas that focuses on consumer and brand engagement. In this respect, his work has won accolades from international, regional and local advertising shows, including Cannes, D&AD, Spikes Asia and Adfest.

Apart from advertising, Simond lives a second life as an artist who dabbles with printmaking. He has participated in various group exhibitions both locally and abroad, including at The Print Center(Philadelphia), International Print Center(New York), The 16th SPACE International Print Biennial at OCI Museum of Art(South Korea), 25th International Juried Show at the Visual Arts Center of New Jersey(USA) and the 2nd Penang International Print Exhibition(Malaysia).

Simond is fluent in English and Chinese. He does work on a project basis with i1920.