Do you have a customised brand?

i1920 can develop a comprehensive action plan to help companies define their brand essence, create a distinctive position and gain a competitive advantage. We call this the Brand Strategy Doctrine. This comprises the following components:

• Organisation Mission and Values
• Brand Core Values
• Brand Promise/Message
• Brand Personality
• Brand Identity/Icons
• Brand Communication
• Brand Culture

Does your brand drive your operations, sales, marketing and revenue?
Does your brand(s) deliver a total brand experience to your customers satisfaction and perspective?
Are your sub-brands adding value to your master brand?

i1920 will establish status reviews, from which a specific solution dedicated to the issues can be developed via inputs from our brand consultants using the following proprietary tools:

• Brand Audit (internal and external)
• Brand Survey
• Brand Health Check
• Customer Satisfaction Study
• Brand Perception Matrics
• Gap Analysis
• 360 Degree Total Brand Management
• Touch Points Analysis
• Brand Equity Valuation

How does each person in your organisation contribute to the value of your brand?

i1920 brand advisory offers strategic consultancy to senior and top management, as well as corporate training to enable an organisation to develop a brand mindset for maximum returns and business sustainability.

The following concepts and methodologies can be customised to the specific needs of each client:

• Brands as strategic assets
• Brand clarity
• Brand consistency and communication
• Brand contribution to revenue
• Brand equity
• Brand mindset
• Brand drivers
• Brand paradigm shift
• Brand distinct perception
• Brand attributes
• Brand alliances

Is your brand delivering its worth in export markets?

i1920 has the methodology designed for branding into new markets, and established measures for the evaluation and growth of brands.

• Step One - we will audit and define your brand strengths to establish a Brand Roadmap and Blueprint.
• Step Two - we will then align your Brand Blueprint in implementation terms to suit local markets while retaining your Core Brand Strengths and building your Brand Equities.
• Step Three - we will produce a brand and marketing communications manual and undertake all liaison for local implementation and provide training to align local employees to your Brand Culture.
• Step Four - we will offer the option to be your Brand Custodians on a monthly flat rate retainer basis.

Do you have a business marketing strategy tailored to the specific needs  of your firm or product?

There are a range of solutions available from our integrated marketing services team, who will work closely with you, to design a bespoke integrated marketing communications programme.

i1920 has proven expertise in all tools required to deliver an integrated marketing communications campaign for effective results.

• Define Advertising, Public Relations, Sales Promotions, Direct marketing and identify its role in the marketing process.
• Plan communications: research, targeting and segmenting; branding; positioning; and life cycle.
• Setting measurable objectives and create strategies.
• Understand the strengths and weaknesses of the different communication media.
• Develop communication objectives as part of an overall marketing plan.
• Choose the most appropriate communication medium to meet your communication objectives.
• Identify opportunities for integrating the various tools.
• Measure the return on investment on communications.

• Internal branding
• Internal training and coaching
• Employer branding
• Internal marketing & communications
• Brand behavior training & coaching
• Engagement and events
• Workshops and Training