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TAN Bee Lay, Director & Principal Consultant (Advisor, Horse)
The advisor is level-headed with a panoramic perspective and an investigative
view point. The horse, in execution, is steady and steadfast. She carries her
given responsibilities with an acute sense of duty and diligence, and is the
complete runner of jobs requiring long distances and perseverance.
Click to access her CV
| PMP
Masters
of Science Information Systems, University of Brighton (UK)
Bachelor of Science, National University of Singapore
Project Management Professional (PMP) Certified
Bee Lay has distinguished herself as an outstanding and sought after
consultant in the last 20 years.
On her client list in both private and government sectors spanning
different countries and industries include Overseas United Bank (Asia),
StarHub (Asia), Credit Suisse, Singapore Mass Rapid Transit (SMRT),
British Airports Authorities (BAA). Her personal work and residential experience
are in the USA, UK, China and ASEAN countries.
In her years with Arthur Andersen Business Consulting, she had led
initiatives on customer strategy, customer relationship management (CRM),
business process re-engineering, and IT software development project
management for various blue chip companies. Bee Lay’s passion
and work earned her the prestigious “Passion for Innovation”
award from StarHub. A certified PMP project practitioner, she has also
overseen local numerous project management of different scale and in
different countries.
Bee Lay co-founded independent consultants 1920 (i1920) and won new
clients with experience, capabilities, expertise , professionalism and
attention to details. She was instrumental in delivering large scale
projects for the Land Transport Authority, SingTel and led the team
at i1920 in the completion of numerous projects. Her relentless focus
on delivering customer needs and value-adding to their processes has
enabled the client list at i1920 to grow through client referrals.
Bee Lay is fluent in English and Chinese. |
 
Lu-Ann ONG, Director & Principal Consultant (Chariot, Canon)
The combined power of chariots and canons spark ideas and solutions with passion,
purpose and pride. When these elements get going, there is no stopping the speed
and creativity of this person. Perfect for situations that need critical and
visible improvements with tight timelines.
This “chariot” is equipped with a charming sense of humour, an
ounce of fun to blow away the tension and stress, and an ability to think and
propose solutions on the spot. Highly recommended for clients who need big-picture
strategic input.
Click on CV to be charged
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Med in Philosophy, University Of Cambridge (UK)
Masters in Mass Communications, Nanyang Technological University
Graduate Diploma in Marketing, Chartered Institute of Marketing, UK
Bachelor of Arts, National University of Singapore
Lu-Ann has 18 years experience in journalism, advertising, branding,
marketing and communications in Asia, UK and USA. In the last decade,
she has held senior management positions across industries and continents.
She started her career as a Broadcast Journalist and Producer for English
News and Current Affairs before making a career switch to Marketing
and Branding. Lu-Ann was Regional Marketing Manager at Cambridge University
Press based in Singapore and responsible for Asia, Head of Marketing
at MRC geneservice; a business unit of the UK Medical Research Council
based in Cambridge (UK), Vice-President of Abex Inc. based in UK, before
returning to Asia to take up a positions as Regional Managing Director
of Brandz Consulting. She was until late 2006, Director of Corporate
Affairs at Temasek Holdings in Singapore before she co-founded independent
consultants 1920 (i1920)
Lu-Ann has experience consulting in education, finance, telecommunications,
retail, exhibition, hospitality, public services, VWOS. She also acts
as a confidential advisor to a few companies and is a frequent invited
trainer, facilitator and speaker to business forums, events and company
workshops.
In her spare time, she lectures at tertiary institutions and contributes
widely to areas of academic research by publishing in journals in the
areas of marketing, branding, advertising and integrated communications.
Her works are published in journals by the University of Hong Kong.
Lu-Ann is fluent in English and Chinese. |
Kenny ONG (advisor, chariot)
The trusted advisors to clients, he is also the scholar, gentleman and officer
of the team. The advisor thinks carefully before he makes his move and serves
to protect the interest of the client and his team, ensuring a happy and satisfatory
outcome on all projects.
Click on his CV to find out how he does it
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Central Office of Information, United Kingdom (Grad Dip)
BA (Hons) NUS, Singapore
Kenny has more than 18 years of brand consultancy, strategic marketing
and corporate communications expertise and experience.
He was the Director of Corporate Communications at Great Eastern Holdings
and Project Director for Design Identity Systems at Addison Design Consultants
(UK), and has created many reputed identity systems. Kenny is known
for his ability to practice and share his know-how across numerous projects.
Kenny is passionate about marrying creative and marketing, especially
in aspects of brand identity and packaging. His value add to clients
is rooted in the development, sustenance and enhancement of effective
branding systems through marketing and corporate communications that
transpire at every interface between the company, its products and services,
and their major stakeholders. and has worked on numerous projects across
Asia.
He is especially familiar with the work ethics and nuances of South
East Asian countries such as Malaysia, Indonesia, China Taiwan, Hong
Kong, the Philippines and Thailand. Throughout his career, he has worked
on government, corporate, retail, technology, telecommunications, banking,
shipping, F&B and FMCG sectors.
Kenny is fluent in English, speaks and understands Chinese and some
Malay. |
Sheau CHAN (horse, canon)
Movement, creativity, fludity and flexibility are key as she combines the swift
movement of cannons and chariots and the precision of the horse direction. The
outcome is a combination that is filled with ideas out of the box.
Click on her CV to be inspired
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BA (Hons) Camberwell College of Arts, London
Diploma in Graphic Design Temasek Polytechnic, Singapore
Sheau has more than 15 years experience in the creative industry in
various countries.
She has a decade of experience and proven skills as a designer. In
the last five years, she has also been involved in projects both as
a designer and creative head where she manages a team of designers,
sets design briefs and directions, manages the studio and is involved
in client and supplier liaison
Sheau started her career in London, and has since worked in Asia with
a firm base in Thailand. Her key strengths are in the areas of creating
corporate guidelines, developing branding system for an all rounded
multi-disciplinary experience.
Among the larger projects she has worked on in signage and graphics
are the Adelaide Wharf , Bangkok Mediplex in Bangkok, Bumiputra-Commerce
Bank in Malaysia, NUS-Duke University Research Centre in Singapore.
She also worked on Baileys Global Merchandising Toolkit, Johnnie Walker
POS Catalogue and Label Toolkit (2008), Johnnie Walker Blue Label GTME
Toolkit 2009 and Diageo (miscellaneous) between 2007 – 2010.
Sheau is fluent in English, Chinese and Cantonese and speaks conversational
Thai. |
Gavin GOO (chariot, elephant)
Speed and weight in contrasting motions produces the best in creatuvity. While
the elephant serves as a defensive piece, the chariots moves and captures vertically
and horizontally any distance, and may not jump over intervening pieces.
Click on his CV to see his twin qualities that make him
special
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Graduate (High Distinction) in Nanyang Academy of Fine Arts
Gavin has more than 15 years experience in the creative industry.
He began his advertising career at TBWA Fong Haque & Soh after
graduating from Nanyang Academy of Fine Arts on a 3-year scholarship
from the Design Centre, with high Distinction in Design and Graphic
Applications. At TBWA, he honed his craft as an Art Director and worked
on Caltex, DHL, Centrepoint properties, etc. The mix of global as well
as regional brands that he worked on at TBWA proved fertile ground for
his inquisitive and restless creative mind.
Later in his career, he rose to become Head of Creative Services at
a regional advertising company. Gavin has produced award-winning visual
identity and advertisements for Subway, CAAS, Jurong Town Corporation,
Great Eastern Life and Del Monte.
Gavin is the proud recipient of a Bronze Award in the prestigious Creative
Circle Award for his work on Caltex. He has also bagged an Honorable
Mention Award in the I.D. Annual Design Review in 2006.
Gavin lives another life as an illustrator for children’s story
books and also freelances at creative agencies. His creations have been
published by regional publishers.
Gavin is fluent in English and Chinese.
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Marilyn TONG
Click on to read CV
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Advanced Diploma in Multimedia, Singapore Polytechnic
Diploma in Business Administration, Majoring in Public Relations &
Advertising, Singapore Polytechnic
Marilyn has been in the creative and media industry for 12 years to
date, with experiences in branding, advertising, web & graphic design,
internet marketing, search engine optimization and writing.
Her logo and brand designs have been published in 2 issues of the Asia
Pacific Almanac alongside with designers from Countries such as Australia,
New Zealand, Japan, Korea and UK, to name a few. A website that she
designed has also won 2 web design awards and featured by many other
websites.
Marilyn worked as a freelance writer during her school days before
moving on to Saatchi Saatchi, a multinational advertising agency as
an Account Executive. She soon realise her passion for design and worked
as a designer and webmaster, where she developed an interest in search
engine optimization and online marketing. Always eager to upgrade herself,
Marilyn moved on to work for publishing houses, design firms as well
as Lucasfilms Animation Singapore, the company famous for creating the
Star Wars, holding positions such as Marketing Manager, Art Director
to Creative Director.
During her free time, Marilyn writes articles for the Singapore Business
Review website and a Japanese site for designers, CreNative.
With her all rounded creativity skills and experience in handling projects
big and small, Marilyn will make sure all creatives are in line with
the defined branding strategies.
Marilyn is fluent in English and Chinese. She is an associate Principal
at i1920.
Marilyn has been in the creative and media industry for 12 years to date,
with experiences in branding, advertising, web & graphic design, internet
marketing, search engine optimization and writing.
Her logo and brand designs have been published in 2 issues of the Asia
Pacific Almanac alongside with designers from Countries such as Australia,
New Zealand, Japan, Korea and UK, to name a few. A website that she
designed has also won 2 web design awards and featured by many other
websites.
Marilyn worked as a freelance writer during her school days before
moving on to Saatchi Saatchi, a multinational advertising agency as
an Account Executive. She soon realise her passion for design and worked
as a designer and webmaster, where she developed an interest in search
engine optimization and online marketing. Always eager to upgrade herself,
Marilyn moved on to work for publishing houses, design firms as well
as Lucasfilms Animation Singapore, the company famous for creating the
Star Wars, holding positions such as Marketing Manager, Art Director
to Creative Director.
During her free time, Marilyn writes articles for the Singapore Business
Review website and a Japanese site for designers, CreNative.
With her all rounded creativity skills and experience in handling projects
big and small, Marilyn will make sure all creatives are in line with
the defined branding strategies.
Marilyn is fluent in English and Chinese. She is an associate Principal
at i1920. |
Simond CHEW
Click on to read CV
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Bachelor of Design, RMIT University
Diploma in Graphic Design, Nanyang Academy of Fine Arts
Certificate in Printmaking, Nanyang Academy of Fine Arts
Simond has more than 20 years in the advertising creative industry
in Asia.
Throughout his career, he has worked on Carrefour, HBO and Epson, Singtel,
Citibank, APL, IBM, Tiger Beer, Mitsubishi Motors, KFC, Pizza Hut, Visa,
Unicef, Suntec Convention Center, Haagen-Dazs and SIA, among others.
His creative works have been nominated and have won awards throughout
his career with agencies BBDO, JWT Malaysia, Saatchi & Saatchi Singapore
as Creative Group Head(Activation). He was part of the core team on
Nestle Ice Cream, Ford Motors, HSBC, Great Eastern Insurance and Hi-5
Bread during which he helped with new business wins for Great Eastern
Insurance, Extra Joss Energy Drink and Tourism Malaysia.
Above everything else, Simond is always looking for ideas that focuses
on consumer and brand engagement. In this respect, his work has won
accolades from international, regional and local advertising shows,
including Cannes, D&AD, Spikes Asia and Adfest.
Apart from advertising, Simond lives a second life as an artist who
dabbles with printmaking. He has participated in various group exhibitions
both locally and abroad, including at The Print Center(Philadelphia),
International Print Center(New York), The 16th SPACE International Print
Biennial at OCI Museum of Art(South Korea), 25th International Juried
Show at the Visual Arts Center of New Jersey(USA) and the 2nd Penang
International Print Exhibition(Malaysia).
Simond is fluent in English and Chinese. He does work on a project
basis with i1920. |
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